Dogo, Ehime

Japan Travel Bureau Foundation

Our foundation was first established as the ‘Japan Tourist Bureau’ in 1912 and was renamed after World War II. In 1963, we separated from our sales division (now named JTB Corp.). We continued as a public-interest corporation, striving to contribute to the sustainable cultural development of travel and tourism through our research activities.

We engage in independent studies and projects (such as regional collaborations) on the basis of our unique perspectives on travelling and tourism. Through these studies and projects, we collect and analyse data related to tourist and destination trends, which is then published through seminars, symposiums or publications as part of our mission to promote tourism culture. In addition, we are running the Library of Tourism Culture.

Furthermore, as one of the few academic research institutes specialised in tourism in Japan, we undertake various research projects commissioned by national and regional community groups as well as public agencies to help revitalise both national and regional tourism.

Kurokawa, Kumamoto

Yufuin, Oita

Toba, Mie

Arima, Hyogo

When you talk about the oldest and most famous hot spring in Japan, it has to be Arima Onsen. If you plan to have a little trip with the rest of your girls, why not plan a relaxing hot spring trip? Starting from Kyoto, it’ll only take half an hour to Kobe using the Shinkansen (bullet train), after another half an hour after changing trains in Kobe city, you’ll find yourself at the Arima Onsen Station.

Akan, Hokkaido

The first thing that comes to mind when you hear the word Akan may be hot springs, marimo, Lake Akan. Hokkaido’s grand nature provides a whole different scale than Honshu, but one which is reasonable for accommodating visits from abroad. Here, we will take a closer look at the exciting destinations and elements that make up the Akan area.

Kusatsu, Gunma

Yubatake is a facility where the hot spring source is sprinkled over the surface and wooden fences to collect hot spring flowers and adjust the temperature.